T3 Webinar Presentation

Your Smart Phone is Getting Smarter: Leveraging Open Fare Payment Systems and Mobile Devices (June 29, 2011)

The Future of NFC Mobile Payments – Transit Payments Markets Migration to NFC Mobile Payments

Presenter:   Randy Vanderhoof, Executive Director
Presenter's Org:   Smart Card Alliance

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The slides in this presentation are branded in the upper left corner with the logo of the Smart Card Alliance.

Slide 1:  The Future of NFC Mobile Payments – Transit Payments Markets Migration to NFC Mobile Payments

Randy Vanderhoof
Executive Director

Slide 2:  History of payments innovation

[This slide contains a bar chart with a graduation on the left vertical of 1 yr, 5 yrs, 10 yrs, and 20 yrs. There are four arrows that rise up from the 1 yr level. The first arrow, labeled 'ATMs,' has an image of an ATM and rises to the 20 yrs level. The second arrow, labeled 'Debit Cards,' has an image of a debit card being passed from one hand to another and rises to approximately the 13 yr level. The third arrow, labeled 'Contactless cards,' has an image of a card being swiped near a terminal and rises up to approximately the 7 yr level. The fourth arrow, labeled 'NFC Mobile Payments,' has an image of mobile payment devices and rises to the 20 yrs level.]

Slide 3:  Contactless Payments

[This slide contains three images of Form Factors (a contactless payment card, a keychain card, and a mobile phone) circled by a golden ring with photographs of six applications: a fast-food restaurant, a stadium, a vending machine, a cinema, a taxicab, and a transit terminal.]

Slide 4:  Mobile and NFC

  • Near Field Communication (NFC) is a short-range wireless connectivity technology (also known as ISO/IEC 18092)
  • The primary uses of NFC are to:
    • Connect electronic devices, such as wireless components in a home office system or a headset with a mobile phone
    • Access digital content, using a wireless device such as a cell phone to read a “smart” poster embedded with an RF tag
    • Make contactless transactions, including those for payment, access and ticketing

[This slide contains a photograph of a hand swiping a mobile phone across a transit terminal and a Near Field Communication logo.]

Slide 5:  NFC Mobile to Become a Payment and Interactive Marketing Platform

Courtesy of ViVotech

NFC - Near Field Communication Based on ISO Standard & Compatible with Contactless Payment Standard
Property of the Smart Card Alliance © 2011

[This slide contains five images linked to a mobile phone via arrows: a leather wallet ('From Back Pocket to Front Pocket'), a coupon ('From Paper to Virtual Coupons'), a pair of tickets ('From Paper to Virtual Tickets'), a laptop ('From Mass to Personalized'), and a GPS device ('From Pre Sale to in Store Experience').]

Slide 6:  Closed Mobile Wallet Example NFC Smart Poster Pilot

Get directions to the nearest Jack in the Box on your phone screen

Courtesy of ViVotech
NFC Trial by Sprint – BART Transit – Jack in the Box in SFO – Jan 29, 2008
Property of the Smart Card Alliance © 2011

[This slide contains .]

[This slide contains two images: a photograph of a woman swiping a mobile phone along a spot on a large fast-food advertising poster and a screenshot of a Jack in the Box mobile phone application with directions to the nearest Jack in the Box restaurant.]

Slide 7:  Open Mobile Wallet Models

[This slide contains three images: a collage, labeled 'Google Wallet,' of a mobile phone with credit cards, coupons, and tickets; contactless devices connected to AT&T, T Mobile, and Verizon, labeled 'Isis'; and a computer-generated character swiping his mobile phone near a terminal, labeled 'Orange/Barclays'.]

Slide 8:  Transit Connection To The NFC Mobile Ecosystem

The Trusted Service Manager (TSM) provides a contact point between transportation service providers and NFC mobile phones.

[This slide contains a diagram of the Transit Connection to the NFC Mobile Ecosystem. It shows a ring with four components: three Key Functionalities (Mobile Network Provisioning, Trusted Service Manager, and Service Provisioning) and one Ecosystem Player (Users). Outside the ring is three Ecosystem Players: Handset Manufacturer, Chipset Manufacturer, and Component,Tag Manufacturer. The Service Provisioning, Users, Chipset Manufacturer, and Component, Tag Manufacturer are within a box labeled 'TRANSIT: Current Contactless Business.' which has arrows emanating from it to show it expanding out into the NFC Mobile Business Opportunity.]

Slide 9:  NFC and Application Security

Several secure architectures are available to implement NFC applications:

  • Removable elements:
    • UICC (SIM) based secure element
    • MicroSD card-based secure element
  • Non-removable elements
    • Embedded hardware secure element
      • NFC radio and secure element built into device

[This slide contains three photographs: a removable SIM element, a removable MicroSD element, and a cell phone.]

Slide 10:  Role of Transportation in the Roadmap of Payments Innovation

  • Migration from closed loop to open payment
  • Transit riders fit next generation payment target profile
    • Low value, high speed transactions
    • Repeat users
    • Bridge to other merchant services
    • Demand interactive data exchange
  • Credit, debit, prepaid usage experience
  • Service-driven, not profit-driven

[This slide contains a photograph from inside a transit terminal of a hand with a mobile phone near a contactless communication device.]

Slide 11:  Challenges for Transit Payments

  • Banking and transit don't speak the same language
  • Transit demands for speed and flexibility with low risk
  • Open payments not uniformly embraced by established vendors and integrators
  • Within transit – rail, buses, subway, light rail have different fare collection policies and structures
  • Wireless service not always available

[This slide contains a picture of a yellow traffic sign with a confusing array of street arrows and below it a sign labeled 'Good Luck.']

Slide 12:  Questions ?

Randy J. Vanderhoof
Executive Director

Main: (1) 800-556-6828
Direct: (1) 609-587-4208
Mobile: (1) 609-731-8251
Email: rvanderhoof@smartcardalliance.org

Smart Card Alliance
191 Clarksville Road
Princeton Junction, New Jersey 08550 USA
www.smartcardalliance.org
...accelerating the widespread adoption of smart cards and secure IC chips in North America and Latin America

[This slide contains a screenshot of Randy J. Vanderhoof's business card, which is detailed above. It includes the following logos: Smart Card Alliance, LEAP (Leadership, Education and Advancement Program), CSCIP (Certified Smart Card Industry Professionals), and CSCIP (Certified Smart Card Industry Professionals/Government).]


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