T3 Webinar Overview

Why Do Transportation Agencies Adopt ITS? Join the conversation and share your experiences with the ITS Evaluation Program

View Webinar: link to this webinar's archive materials

Date:   June 7, 2012
Time:  1:00 PM – 2:30 PM ET
Cost:  All T3 webinars are free of charge
PDH:  1.5   View PDH Policy

T3 Webinars are brought to you by the ITS Professional Capacity Building Program (ITS PCB) at the U.S. Department of Transportation's (USDOT) ITS Joint Program Office, Research and Innovative Technology Administration (RITA). Reference in this webinar to any specific commercial products, processes, or services, or the use of any trade, firm or corporation name is for the information and convenience of the public, and does not constitute endorsement, recommendation, or favoring by U.S. Department of Transportation.


Why do some Intelligent Transportation Systems (ITS) innovations, such as electronic tolling, experience early success and rapid deployment, while other technologies with known benefits such as emergency vehicle preemption seem to lag behind? How do peer networks influence the decision to deploy ITS technologies? What are the key factors leading an agency to expand, maintain, contract or even cancel ITS projects?

The U.S. Department of Transportation wants to hear about your experiences in deploying ITS—both the successes and challenges. Understanding the motivating factors for adopting and deploying ITS technologies is critical for moving to the next generation of ITS and beyond to the connected vehicle environment of the future.

In this interactive webinar hosted by Marcia Pincus of the U.S. Department of Transportation's (USDOT) ITS Evaluation Program, the presenters will highlight the factors involved in ITS decision-making using examples from the field and take your questions. We invite you to send us your examples in advance so we can refer to them during the webinar. Your participation will help shape policies and activities at federal and state levels to assist agencies in adopting and deploying ITS.

Target Audience

Anyone who has deployed or is considering adoption of ITS technologies and those interested in discussing and learning about the factors that affect ITS deployment.

Learning Objectives

  • Develop an understanding of technical, institutional, and policy issues faced by transportation professionals who deploy ITS systems.
  • Learn about the strategies USDOT employs in promoting ITS adoption.
  • Learn about opportunities to contribute to research influencing USDOT's policies and activities for the next generation of ITS deployment, including connected vehicle technologies.


Marcia Pincus, Program Manager, Environment (AERIS) and ITS Evaluation, ITS Joint Program Office

photograph of Marcia Pincus

Marcia Pincus is currently the Program Manager, Environment (AERIS) and ITS Evaluation, for the ITS Joint Program Office at USDOT. Marcia joined the ITS JPO eight years ago, and has over 15 years of experience as an ITS policy analyst and program manager in the public, private, and academic sectors.


Greg Hatcher, Project Manager, Noblis

photograph of Greg Hatcher

Greg Hatcher is the Principal Investigator of the Longitudinal Study of Implementation: Decision Factors and Effects, sponsored by the ITS Joint Program Office Evaluation Program. He is a civil engineer and project manager with over 20 years of experience in the procurement, deployment, and evaluation of ITS technologies.

Vaishali Shah, Lead Engineer, Noblis

Vaishali Shah is leading the analysis of the decision factors and effects of ITS implementation for the ITS Evaluation Program. She is a civil engineer with 19 years of transportation industry experience, and is an expert in the performance measurement of transportation systems and in modeling and systems analysis.