T3 Webinar Files

Next Generation Traveler Information System
(September 23, 2015)

Presenter:   Valerie Shuman
Presenter's Org:   Shuman Consulting Group, LLC

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T3 Webinars are brought to you by the Intelligent Transportation Systems (ITS) Professional Capacity Building Program (PCB) of the U.S. Department of Transportation's (U.S. DOT) ITS Joint Program Office (JPO). References in this webinar to any specific commercial products, processes, or services, or the use of any trade, firm, or corporation name is for the information and convenience of the public, and does not constitute endorsement, recommendation, or favoring by the U.S. DOT.


The slides in this presentation have a header that includes the words “U.S. Department of Transportation, Office of the Assistant Secretary for Research and Technology” and the U.S. DOT triscallion logo.

Slide 1:  The Challenge

  • Traveler information offerings are evolving very rapidly
  • User expectations, technologies, and roles are all in motion
  • Agencies need to make the right decisions at the right time to deliver the right results

How this webinar will help:

  • Status and trends in key areas
  • Guidance on operational and technical best practices

  • Traveler Needs Roadmap (2014-2020)
    Baseline of today's traveler needs and projected upcoming requirements
  • Technology Roadmap (2014-2020)
    Snapshot of today's technology landscape and projected likely evolution
  • Roles and Models Review
    Snapshot of the value chain, from data collection to data delivery
  • Operations Review
    Key internal operational issues for public agencies.

[This slide contains four images that correspond to the four items in the list directly above: (1) a person typing on a laptop computer keyboard; (2) a stylized map section; (3) a magnifying glass held above some text; and (4) cars in traffic.]

Slide 2:  Who is the traveler?

[This slide contains three images: (1) icons of three people; (2) four black vertical bars with labels (Segment Analysis, Travel Environment, Travel Reasons, and Demographics & Modes); and (3) a vertical bar chart plotting four transportation modes (Car, Truck, or Motorcycle; Transit; Walk (> several blocks); and Bike) employed by four age groups: Millenials (Gen Y), Gen X, Baby Boomers, and War Babies/Silent Generation.]

Slide 3:  What are Traveler Needs?

Get from Point A to Point B

  • Basic needs and goals aren't changing
  • Expectation for support in achieving those goals is increasing
  • Pre-Trip Needs
    • Decide mode
    • Decide route
    • Decide departure time
    • Revise departure time, mode and route as needed
  • En Route Needs
    • Stay aware of travel time changes
    • Revise route as needed
    • Revise mode as needed
  • “Last Mile” Needs
    • Find parking
    • Navigate to final destination

Slide 4:  How Are Needs Being Met?

Mobile sites and apps now ranking third for pre-trip and en route info but 20%+ consumers do NOT yet have a smartphone

  • Traveler information source used to make a trip change decision prior to trip start
    • 48.7% - Television
    • 46.4% - Radio (e.g., AM, FM, satellite)
    • 46.1% - Websites NOT on mobile device
    • 19.4% - Mobile apps (e.g., iPhone, Android)
    • 17.8% - Websites through mobile devices
    • 14.8% - On-board devices (e.g., Gamin, TomTom)
    • 11.8% - None, I never check information before a trip
    • 11.5% - 511 traveler information phone no.
    • 10.5% - Email, text alerts, or phone call
    • 5.9% - Social media (e.g., FaceBook, Twitter)

[This slide contains a horizontal bar chart that displays the information in the list above.]

Slide 5:  Looking Ahead…

Basic
Limited information delivered in small, discrete offerings, non-real-time
(e.g., HAR listings)
Contextual
Information delivered in response to consumer environment. May be real-time or predictive
(e.g., visual traffic congestion along calculated route)
Ambient
Anywhere, anytime information automatically integrated with other functionality by machines to support traveler needs
(e.g., calendar alerts based on traffic)
Information for humans Information for machines

Slide 6:  Data Goes Big & Joins IoT

  • Billions of real-time data points to be managed daily
  • Changing data sourcing and handling paradigms
  • Already seeing public/private integrations (third party data providers)

[This slide contains a Venn diagram that illustrates NextGen Traveler Information at the intersection of Transportation Network Management and Consumer Big Data.]

Slide 7:  Who's On First?

[This slide contains a flowchart that shows the various entities involved in the collection and aggregation of data and the presentation of information to travelers.]

Slide 8:  Extracting Value

[This slide contains the flowchart from the previous slide, marked to show points in the process where value is, or can be extracted from data licensing, data swapping, subscription revenue, custom software sales, app reselling, platform licensing, hosting and operating service sales, ad revenue, and consumer data.]

Slide 9:  Roles - Collector

  • Section 1201 requires public sector agencies to provide certain traveler information
  • How much of this requirement should be filled directly vs. indirectly?
  • Pricing. What is the “per unit” cost of information collection? Who can most cost efficiently capture each type of data?
  • Compliance risk. Acceptable risk to regulatory compliance if there are contract or supply issues with outsourced vendors.
  • Delivery risk. Acceptable risk to ongoing operations if there are contract or supply issues with outsourced vendors.
  • Switching costs. Are there multiple sources for a given type of data? What will it take to switch from one data source to another?

Slide 10:  Roles - Presenter

As the private sector moves to capture the travelerís attention…
the traveler must choose between their offerings and those of the public sector

  • Can agencies achieve their goals without direct customer access?
  • How valuable is direct consumer feedback for data collection and customer satisfaction monitoring?
  • How much of an audience does the direct public sector offering need to reach?
  • How will the public sector compete over time with consumer-facing brands like INRIX and Google for this role?

Slide 11:  Navigating Change

Set TNM System Goals Set NGTIS System Goals

Invest Resources

Systems Engineering
IT Management

Review and Adjust
Monitor Performance
Business Process Engineering Process

[This slide contains an image that shows the workflow and components of a business process and engineering process system. The image has been reproduced as the table above.]

Slide 12:  Technology Evolution: 511

Set TNM System Goals
Set NGTIS System Goals
  • Identify the user segments using 511 phone solutions and understanding their relationship to the overall population
  • Determine whether they are using 511/IVR exclusively
  • Determine the actual impact of information from this source on traveler behavior (in addition to tracking usage statistics)
  • Determine whether known user segments are likely to effectively transition to other solutions if offered
  • Plot 511/IVR usage and impact trends against similar technologies (e.g., smartphone apps)
Review and Adjust

[This slide contains an image that shows the workflow and components of a business process and engineering process system. The image has been reproduced as the table above.]

Slide 13:  Building Perspective

  • Regulatory Milestones
    • SAFETEA-LU RTSMIP
    • MAP-21 Performance Management
  • Consumer Technology Adoption
    • Smartphones
    • Travel Information Apps
    • Social Media
  • NGTIS Sub-System Milestones
    • Collection, Aggregation, Delivery Technologies - including cost points and other public versus private assessment variables
  • Consumer DOT NGTIS Offering Adoption
    • Usage of Apps and Social Media for Travel Information

[This slide contains a timeline from 2015 through 2030 labeled with the information in the list above.]

Slide 14:  Recommendations Summary

  • Re-visit core goals
  • Measure, measure, measure
  • Build and monitor a roadmap
  • Standardize wherever possible to facilitate data analysis, sharing and outsourcing as appropriate

[This slide contains a concept image showing a hand holding a smartphone that is projecting a screen displaying maps, data, and video.]

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