T3 Webinar Overview

Strategies for Implementing Open and Mobile Payment Systems

Date:   Wednesday, October 5, 2016
Time:  1:00 PM – 2:30 PM ET
Cost:  All T3 webinars are free of charge
PDH:  1.5   View PDH Policy

T3 Webinars are brought to you by the Intelligent Transportation Systems (ITS) Professional Capacity Building (PCB) Program of the U.S. Department of Transportation's (U.S. DOT) ITS Joint Program Office (JPO). References in this webinar to any specific commercial products, processes, or services, or the use of any trade, firm, or corporation name is for the information and convenience of the public, and does not constitute endorsement, recommendation, or favoring by the U.S. DOT.


Background

Americans are changing the way they travel through the use of smart phone applications that enable on-demand transactions for transportation services. According to recent research, ease of payment was the biggest reason that respondents chose on-demand mobility services such as Uber and Lyft over traditional alternatives. For transit agencies the transition to mobile transit payment systems creates opportunities to collect real time data to improve service and efficiency. Currently customer data derived from smart cards is typically downloaded only when buses and trains reach the garage. The world’s biggest smartphone companies are heavily invested in building their own NFC/EMV payment platforms such as Apple Pay, Google Wallet, and Samsung Pay. It is uncertain how this will ultimately impact the transit industry, as most transit agencies continue to rely on account based proprietary smart card technology.

This webinar will explore all aspects of emerging transit payment systems—as consumer demand and technology innovations drive the transition from traditional transit payment systems to mobile payment systems, from proprietary systems to open non-proprietary payment processes, and from single transit agency to multi-modal payment platforms.

Agenda

Michael G. Dinning will serve as the host. He will provide an overview of the current trend for transit agencies to move from closed systems to open systems and from fixed payment to mobile payment systems.

Michael Gwinn will discuss lessons learned from Chicago’s deployment of an open and integrated payment system including the new Ventra mobile payment app.

David Leininger will describe current efforts at Dallas Area Rapid Transit (DART) implementing their 2nd generation of mobile ticketing and the potential to link with other operations such as tolling accounts.

Robin O’Hara will describe lessons learned in using a cloud based regional Customer Relationship Management System as a means to integrate multi-modal payment systems.

Target Audiences

Learning Objectives

Attendees of the webinar can expect to learn about:

Host

Michael G. Dinning, Director, Multimodal Programs and Partnerships, Volpe National Transportation Systems Center, U.S. Department of Transportation

photo of Michael Dinning

Michael Dinning initiates and coordinates work on cross-cutting transportation challenges and innovations, such as big data, mobility and payment systems, freight, cyber security and resilience and has been recognized by U.S. DOT for his work in deploying advanced technology for public transit systems and developing information technology for logistics management systems.

Mr. Dinning is a past co-chair of the Transportation Council, and is co-author of the book, Smart Cards: Seizing Strategic Business Opportunities. Mr. Dinning received his Bachelor’s and Master’s degrees from Northwestern University.

Presenters

Michael Gwinn, Director of Revenue and Fare Systems, Chicago Transit Authority

photo of Michael Gwinn

Michael Gwinn is responsible for the day-to-day management of the Ventra program, including the negotiation and implementation of the Ventra mobile app. He has been with the CTA since June, 2011. Prior to joining the CTA, Mr. Gwinn served as Chief of Staff for Cook County Commissioner Larry Suffredin and as Chief of Staff to Illinois State Representative Julie Hamos, where he helped to reform the Illinois Regional Transportation Authority Act and increase public subsidy of mass transit. Mr. Gwinn holds a Master of Public Policy and Administration degree from Northwestern University in Evanston, Illinois and a BA in Hispanic Studies from Northwestern University.

David Leininger, Executive Vice President, Chief Financial Officer, Dallas Area Rapid Transit (DART)

photo of David Leininger

David Leininger serves DART as Executive Vice President and Chief Financial Officer. He oversees all financial activities for the agency with additional oversight of Information Technology, Marketing & Communications, Procurement, and Risk Management. Under Leininger’s direction, DART’s feature-rich mobile ticketing application initiative, GoPass, has led to partnering alliances with UBER, LYFT, the NCAA Final Four, and the NFL Super Bowl and supports third party payment services for the State Fair of Texas and the Dallas Zoo.

In 2011, Mr. Leininger was recognized by the Dallas Business Journal as CFO of the Year for Governmental Agencies. He is Immediate Past Chair of the American Public Transportation Association Financial Management Committee and currently serves as the Chairman of the Transit Financial Learning Exchange (TFLEx), a transit industry association of transit CFOs and other transit financial professionals. He is also an active member of the Urban Land Institute and is a member of the national Transit Oriented Development Product Council. Leininger holds a BA in Political Science and Economics from St. Benedict’s College, Atchison, Kansas and an MPA from the University of Kansas, Lawrence, Kansas.

Robin O’Hara, Deputy Executive Officer, Customer Experience, Los Angeles County Metropolitan Transit

photo of Robin O’Hara

Robin O’Hara is Deputy Executive Officer and head of Customer Experience for the regional TAP Program at Los Angeles Metro. Ms. O’Hara possesses technical experience as well as communications/marketing expertise, enabling her to lead complex technical projects with a keen eye for the customer experience. Ms. O’Hara recently led the first-ever cloud-based implementation of a regional Customer Relationship Management (CRM) System for TAP and she is currently working on TAP integration into regional Bikesharing. Ms. O’Hara is a published author, a Summa Cum Laude Graduate of the University of Pittsburgh, and was valedictorian of her Masters class at the Mineta Institute of Transportation.