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T3 Webinar Overview

Mobility on Demand (MOD) Webinar Series

MOD Webinar #3: Current Practices in MOD Planning and Implementation

Date: Wednesday, January 22, 2020
Time: 1:00 PM - 2:30 PM ET
Cost: All T3 webinars are free of charge.
PDH: 1.5 View PDH Policy

View Webinar: link to this webinar's archive materials

T3 and T3e Webinars are brought to you by the Intelligent Transportation Systems (ITS) Professional Capacity Building (PCB) Program of the U.S. Department of Transportation’s (USDOT) ITS Joint Program Office (JPO). References in this webinar to any specific commercial products, processes, or services, or the use of any trade, firm, or corporation name is for the information and convenience of the public, and does not constitute endorsement, recommendation, or favoring by the USDOT.

Overall Webinar Series

The Mobility on Demand (MOD) Research Program is a joint U.S. Department of Transportation (USDOT) initiative, co-led by the Intelligent Transportation Systems Joint Program Office (ITS JPO), Federal Transit Administration (FTA), and Federal Highway Administration (FHWA). The MOD Research Program supports State and local public agencies as they navigate the dynamic, evolving landscape of personal mobility and integrated multimodal transportation networks. USDOT uses the term MOD to represent its vision for future mobility. MOD envisions a safe, reliable, and carefree mobility ecosystem that supports complete trips for all, for both personalized mobility and goods delivery. USDOT achieves this vision by leveraging innovative technologies and facilitating public-private partnerships to allow for a user-centric approach, which improves mobility options for all travelers and delivery of goods and services.

This webinar series will share knowledge from several MOD Program projects to inform practitioners of opportunities to adapt transportation systems to recent trends in mobility and goods delivery. The MOD Program undertook several projects to provide detailed analysis, supporting various parts of the decision-making and planning processes for local practitioners considering integrated MOD deployments. Topics will cover MOD and transportation operations; business models of mobility providers; planning for and implementing integrated mobility services; relevant standards and gaps in standards necessary to enable MOD; innovations in paratransit, off-peak service, and micromobility infrastructure; a concept of operations for a MOD Mobility Marketplace; and selected findings from the independent evaluation of some of FTA’s MOD Sandbox pilots.

Current Practices in MOD Planning and Implementation


This webinar will introduce Mobility on Demand (MOD) Planning and Implementation: Current Practices, Innovations, and Emerging Mobility Futures. The webinar will feature MOD planning and implementation practices and tools to support communities, such as the role of partnerships in filling spatial, temporal, and other service gaps; methods for integrating MOD into transportation planning processes; shared mobility implementation considerations; and the role of innovative and emerging transportation technologies that could impact communities.

Target Audience

The target audience includes transportation practitioners and researchers; State and local departments of transportation; metropolitan planning organization (MPO) staff; transit operations practitioners and researchers; and others with an interest in transportation policy.

Learning Objectives

The objectives of this webinar are that the audience will learn about:

  • Enhancing public sector preparedness for mobility innovation, policy, and planning.
  • Assisting the public sector in developing the ability to integrate MOD practices with existing public transit service.
  • Presenting the technical and institutional feasibility of innovative business models and best practices.
  • The impacts of MOD on travelers and public agencies.
  • Sharing best practices and policies that can support public sector adoption of MOD.


Bob Sheehan, U.S. Department of Transportation, Intelligent Transportation Systems, Joint Program Office, Multimodal ITS Research and Deployment Program Manager
Bob Sheehan Mr. Sheehan began working as the Multimodal ITS Research Program Manager at the USDOT’s ITS Joint Program Office in August 2013. Bob co-leads the USDOT’s Mobility on Demand Program and Accessible Transportation Technologies Research Initiative with FTA and FHWA. Prior to joining the ITS Joint Program Office, Bob was with the FHWA leading the USDOT’s Integrated Corridor Management (ICM) Initiative, and before that spent eight years at the Virginia Department of Transportation as the Field Operations Manager for the Northern Virginia Smart Traffic Signal System and the Freeway Operations Engineer for the Smart Traffic Center. He received his Professional Engineer license in 2004 and his Professional Traffic Operations Engineer certification in 2008. Bob holds a master’s degree in Transportation Systems from Virginia Tech and a bachelor’s degree in Civil Engineering from West Virginia University.


Deepak Gopalakrishna, Vice President, ICF
Deepak Gopalakrishna Mr. Gopalakrishna is a Vice President at ICF. He has over 18 years of experience in ITS and transportation systems management and operations (TSMO). Deepak has been working on approaches to integrate travel demand management and traffic management programs through his engagement with the FHWA Office of Operations Active Transportation and Demand Management (ATDM) program.

Adam Cohen, Researcher, Transportation Sustainability Research Center (TSRC)
Adam Cohen Mr. Cohen is a mobility futures researcher at the Transportation Sustainability Research Center (TSRC) at the University of California, Berkeley. Since joining the group in 2004, his research has focused on innovative urban mobility solutions, including shared mobility, urban goods delivery, automation, smart cities, smartphone apps, and other emerging technologies. Adam’s academic background is in city and regional planning and international affairs.

Bibiana McHugh, Manager, Mobility and Location-Based Services, TriMet
Bibiana McHugh Ms. McHugh is Manager of Mobility and Location-Based Services at TriMet. She has led several initiatives in the transit industry over the last 20 years, including collaboration with Google for the first release of Google Transit; continued involvement with the development and adoption of data standards including the General Transit Feed Spec (GTFS); and the development of the OpenTripPlanner (OTP), an open source multimodal trip planner. Most recently, Bibiana led an impressive team on the 2017-2019 FTA MOD Sandbox Grant Project, which extended OTP to include shared-use mobility service providers and furthered the development of the Mapzen Pelias Geocoder.


Jonathan Walker, P.E., Ph.D.
Chief Policy, Architecture, and Knowledge Transfer, ITS Joint Program Office
U.S. Department of Transportation
(202) 366-2199

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