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T3 Webinar Overview

Mobility on Demand (MOD) Webinar Series

MOD Webinar #4: Business Models Analysis

Date: Wednesday, February 12, 2020
Time: 1:00 PM - 2:30 PM ET
Cost: All T3 webinars are free of charge.
PDH: 1.5 View PDH Policy

View Webinar: link to this webinar's archive materials

T3 and T3e Webinars are brought to you by the Intelligent Transportation Systems (ITS) Professional Capacity Building (PCB) Program of the U.S. Department of Transportation’s (USDOT) ITS Joint Program Office (JPO). References in this webinar to any specific commercial products, processes, or services, or the use of any trade, firm, or corporation name is for the information and convenience of the public, and does not constitute endorsement, recommendation, or favoring by the USDOT.

Overall Webinar Series

The Mobility on Demand (MOD) Research Program is a joint U.S. Department of Transportation (USDOT) initiative, co-led by the Intelligent Transportation Systems Joint Program Office (ITS JPO), Federal Transit Administration (FTA), and Federal Highway Administration (FHWA). The MOD Research Program supports State and local public agencies as they navigate the dynamic, evolving landscape of personal mobility and integrated multimodal transportation networks. USDOT uses the term MOD to represent its vision for future mobility. MOD envisions a safe, reliable, and carefree mobility ecosystem that supports complete trips for all, for both personalized mobility and goods delivery. USDOT achieves this vision by leveraging innovative technologies and facilitating public-private partnerships to allow for a user-centric approach, which improves mobility options for all travelers and delivery of goods and services.

This webinar series will share knowledge from several MOD Program projects to inform practitioners of opportunities to adapt transportation systems to recent trends in mobility and goods delivery. The MOD Program undertook several projects to provide detailed analysis, supporting various parts of the decision-making and planning processes for local practitioners considering integrated MOD deployments. Topics will cover MOD and transportation operations; business models of mobility providers; planning for and implementing integrated mobility services; relevant standards and gaps in standards necessary to enable MOD; innovations in paratransit, off-peak service, and micromobility infrastructure; a concept of operations for a MOD Mobility Marketplace; and selected findings from the independent evaluation of some of FTA’s MOD Sandbox pilots.

Business Models Analysis


The webinar will present the findings of an investigation into mobility on demand (MOD) business models.

The rise of technology-driven transportation options—from carsharing to new micromobility modes (e.g., e-scooter sharing)—has revolutionized how people travel on a daily basis, providing options beyond the traditional single-occupancy vehicle (SOV) and fixed-route transit trips. While the private sector has an important role in the mobility ecosystem, the services it provides may not meet transportation goals of the wider public in an equitable manner. This webinar will inform participants about the workings of business models in the mobility ecosystem and how they might interact better with public agency goals. Public agencies can use the planning tools and descriptions of business models to inform their decision-making process for the procurement of mobility services. Private partners can use this information to learn what public agencies hope to achieve with a MOD pilot or program. They can refer to relevant case studies to learn how pilots designed to meet various public goals operate in other localities.

Target Audience

The target audience includes State and local departments of transportation; metropolitan planning organization staff; transit operations practitioners and researchers; private sector mobility service providers and vendors; researchers; and others with an interest in transportation policy.

Learning Objectives

The objectives of this webinar are:

  • To provide an insight into the workings of business models in the mobility ecosystem, through investigation of recent examples and analysis of trends in partnerships and regulations.
  • To propose planning tools that can inform the decision-making process for procurement of mobility services that meet identified public needs and goals.
  • To share the incentives of both public agencies and private sector mobility service providers to enable informed and successful partnerships.


Kevin Adderly, Transportation Specialist, Office of Planning, Environment and Realty, Federal Highway Adminstration
Kevin Adderly Mr. Adderly is a Transportation Specialist at the Federal Highway Administration in the Office of Planning, Environment and Realty. Kevin has worked in the transportation planning and engineering sector for over 20 years as a consultant and as a federal employee. His current work on the National Systems and Economic Development Team has been supporting transportation and economic development research and MOD, and maintaining the Interstate Highway System network. Kevin’s background is in civil engineering and urban and regional planning.


Rudy Faust, Senior Project Associate, Shared Use Mobility Center
Rudy Faust Mr. Faust is a Senior Project Associate at the Shared Use Mobility Center, where he provides technical assistance for the Federal Transit Administration’s MOD program, including for the MOD Learning Center. Rudy holds a bachelor’s degree from the University of Chicago and a master’s degree in Planning and Policy from the University of Illinois at Chicago.

Matthew Kaufman, Director, UrbanTrans North America
Matthew Kaufman Mr. Kaufman is the Director of UrbanTrans North America. Matthew’s work focuses on managing transportation-related congestion and environmental impacts through the use of shared-mobility solutions, parking management, incentives, and education. He has helped design, implement, and measure the impacts of multiple shared-mobility pilots for both public and private sector clients.

Alex Pazuchanics, Mobility Solutions Manager, City of Seattle
Alex Pazuchanics Mr. Pazuchanics is Mobility Solutions Manager for the City of Seattle. Prior to his current role, Alex was Assistant Director for Policy, Planning, and Permitting at the Department of Mobility and Infrastructure for the City of Pittsburgh.

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For inquiries regarding the ITS PCB Program, please contact the USDOT Point of Contact below.
J.D. Schneeberger
Program Manager, Knowledge and Technology Transfer

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