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T3 Webinar Overview

Mobility on Demand (MOD) Webinar Series

MOD Webinar #6: Mobility Marketplace: Integration, Integration, Integration

Date: Wednesday, June 17, 2020
Time: 1:00 PM - 2:30 PM ET
Cost: All T3 webinars are free of charge.
PDH: 1.5 View PDH Policy

View Webinar: link to this webinar's archive materials

T3 and T3e Webinars are brought to you by the Intelligent Transportation Systems (ITS) Professional Capacity Building (PCB) Program of the U.S. Department of Transportation’s (USDOT) ITS Joint Program Office (JPO). References in this webinar to any specific commercial products, processes, or services, or the use of any trade, firm, or corporation name is for the information and convenience of the public, and does not constitute endorsement, recommendation, or favoring by the USDOT.

Overall Webinar Series

The Mobility on Demand (MOD) Research Program is a joint U.S. Department of Transportation (USDOT) initiative, co-led by the Intelligent Transportation Systems Joint Program Office (ITS JPO), Federal Transit Administration (FTA), and Federal Highway Administration (FHWA). The MOD Research Program supports State and local public agencies as they navigate the dynamic, evolving landscape of personal mobility and integrated multimodal transportation networks. USDOT uses the term MOD to represent its vision for future mobility. MOD envisions a safe, reliable, and carefree mobility ecosystem that supports complete trips for all, both personalized mobility and goods delivery. USDOT achieves this vision by leveraging innovative technologies and facilitating public-private partnerships to allow for a user-centric approach, which improves mobility options for all travelers and delivery of goods and services.

This webinar series will share knowledge from several MOD Program projects to inform practitioners of opportunities to adapt transportation systems to recent trends in mobility and goods delivery. The MOD Program undertook several projects to provide detailed analysis, supporting various parts of the decision-making and planning processes for local practitioners considering integrated MOD deployments. Topics will cover MOD and transportation operations; business models of mobility providers; planning for and implementing integrated mobility services; relevant standards and gaps in standards necessary to enable MOD; innovations in paratransit, off-peak service, and micromobility infrastructure; a concept of operations for a MOD Mobility Marketplace; and selected findings from the independent evaluation of some of FTA’s MOD Sandbox pilots.

Mobility Marketplace: Integration, Integration, Integration


This final webinar in the series will highlight recent USDOT research aimed at understanding the current state of mobility integration and developed a blueprint-style concept of operations for a MOD Marketplace platform. Within a MOD Marketplace platform, consumers benefit from integration through ease of trip planning, booking, and payment, while providers benefit from integration through increased access to consumers and to data that helps anticipate demand and provide their services. The MOD Marketplace is envisioned to be a fully integrated technology platform that enables customers to utilize, plan, reserve, purchase, and use various mobility and goods delivery services. A MOD Marketplace implementation would enhance mobility for all consumers and provide a seamless travel experience that is fully customized for each traveler and for each trip.

A critical enabler of the MOD Marketplace platform is the use of standards and specifications that allow for common interfaces across multiple platforms, reducing the cost of integration and making it easier for private mobility providers to integrate into the platform. The use of standardized interfaces allows the platform to be more easily replicated across implementations since mobility providers do not need to build additional functionality into their systems to integrate into platforms in additional locations, and the integrators do not need to develop several custom solutions. The USDOT will discuss some ongoing multimodal standards assessment work that is related to the implementation of a MOD Marketplace platform.

Target Audience

The target audience includes: State and local DOTs; public transportation agencies; metropolitan planning organization staff; private sector mobility service providers and vendors; and researchers and others with an interest in transportation policy. Additionally, app developers and those with an interest in developing the next generation of mobility services are a target audience.

Learning Objectives

Objectives of this webinar are that participants will gain an understanding about:

  • How integration of services is beneficial to consumers and providers.
  • The high-level structure of an exemplar MOD Marketplace implementation.
  • Existing and developing standards that support the integration of mobility services and that would support a MOD Marketplace implementation.


Bob Sheehan, Research Program Manager, ITS Joint Program Office
Bob Sheehan Mr. Sheehan began working as the Multimodal ITS Research Program Managers at the USDOT’s ITS Joint Program Office in August 2013. Bob co-leads the USDOT’s Mobility on Demand Program and Accessible Transportation Technologies Research Initiative with FTA and FHWA. Prior to joining the ITS Joint Program Office, Bob was with FHWA leading the USDOT’s Integrated Corridor Management (ICM) Initiative. He received his Professional Engineer license in 2004 and his Professional Traffic Operations Engineer certification in 2008. He holds a master’s degree in transportation systems from Virginia Tech and a bachelor’s degree in civil engineering from West Virginia University.


Ralph Volpe, Freight Technology/Operations Specialist, FHWA Resource Center, Operations Technical Service Team
Ralph Volpe Mr. Volpe is a Freight Technology/Operations Specialist for the FHWA Resource Center, Operations Technical Service Team. Volpe is responsible for providing technical assistance, training, and deploying strategies and techniques to FHWA internal and external customers. Areas Volpe regularly supports include transportation systems management and operations, ITS, integrated corridor management, active transportation and demand management, oversize and overweight vehicle enforcement, performance management, and organizing/planning for operations, to name a few. Prior to joining FHWA in 2001, Volpe was a specialist in planning and public transportation for the Tennessee Department of Transportation. At the local level, Volpe was a senior transportation planner and program manager with a metropolitan planning organization in Louisville, KY. Volpe holds a BS degree and an MS degree in Logistics and Civil Engineering, respectively, from the University of Tennessee, Knoxville.

Murat Omay, Program Manager, FTA Office of Research, Demonstration, and Innovation
Murat Omay Mr. Omay is a Program Manager within the Mobility Innovation Team of the FTA’s Office of Research, Demonstration, and Innovation. Murat currently leads the efforts under the Multimodal Payment Integration (MPI) program, Mobility Performance Metrics (MPM) initiative, Accessible Transportation Technologies Research Initiative (ATTRI), and Mobility Services for All Americans (MSAA) program. He holds graduate degrees in Sustainable Transportation from the University of Washington and Transport Engineering & Planning from Edinburgh Napier University, and is a doctoral candidate at the University of Maryland under the Transportation Planning and Policy program.

Tina Mörch-Pierre, Assistant Vice President of Innovation, Dallas Area Rapid Transit (DART)
Tina Mörch-Pierre Ms. Mörch-Pierre is the Assistant Vice President of Innovation at Dallas Area Rapid Transit (DART). Tina managed the launch of DART’s GoPass app, a regional ticketing service that allows for mobile fare payment. In 2016, DART was a recipient of an FTA MOD Sandbox grant to integrate ride-sharing services into GoPass to provide first- and last-mile options to riders.

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For inquiries regarding the ITS PCB Program, please contact the USDOT Point of Contact below.
J.D. Schneeberger
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